Monday, 31 August 2015

Beauty Best Before

How much do you know about your beauty products best before dates? Did you know all makeup has a shelf life and using it after the suggested times means it could be full of bacteria that can lead to spots and infections?
I know I was really surprised by some of the life expectancy of some products, so I thought I'd share my findings!

I remember not believing that makeup had a best before date. I mean it's all chemicals anyway!
Sadly though, it's super true and by ignoring the dates you open yourself up to infections.

A super easy way of seeing how long a product has is by checking out the label, you may have noticed this little picture on the packaging

If you didn't already know, the number stands for how many months it's suitable to keep for!
Now once you've opened a product this time can change significantly depending on what it is, so unfortunately your summer romance with that lipstick may have to be a distant memory.


Foundations should last you around a year as long as you keep them clean and done up properly. If you notice any change in colour, texture or consistency it's probably time to say goodbye! If you suffer from breakouts, it's also a good idea to toss them out about every 6 months.


Concealers depend on the type. Liquid concealers generally last around a year and same rules apply as foundation, if you notice any colour in colour, texture or consistency it's best to chuck it.
Powder concealers can last up to two years but keep an eye on it to make sure it isn't getting dirty from other products and make sure you wash any brushes regularly.

Blushers, Bronzers, Powders and Eyeshadows

As a rule of thumb, dry powder type products last longer than liquids as long as they are looked after. There's no reason they can't last up to the 2 year mark as long as you keep them clean, dry and make sure the brushes or applicators you use are kept clean.


Kohl pencil eyeliners can be kept for up to 2 years. Just make sure you sharpen the end if it's been unused for a while so you get a nice clean product and not one that's been left to the open.
Liquid and gel eyeliners have around a 6 month life. As they are exposed to the air regularly it makes them more vunerable to bacteria. Due to the consistency it's always a good idea to keep an eye on them and if anything changes chuck it out!


Mascara has possibly the shortest life of all makeup products! Try to use as much product as you can before pumping the brush back into the tube, as not only does this dry the mascara out but it can push bacteria into the unused product. 
You should aim to replace mascaras every 3 months as they are similar to eyeliner and vunerable to bacteria. No one want's an eye infection that could  have totally been avoided!

Lipstick and Lipgloss

Don't worry, I'm not going to tell you to throw all your expensive Mac lipsticks out! Lipsticks have an amazing life of around 2 years, you only need to worry about these bad boys if they change colour or dry out!
Lipgloss doesn't last as long as lipstick but it does still last a good 12 months! Due to the liquid consistency they are more prone to bacteria so always keep an eye out for any discolouring or drying out and be sure to swap it for a new one once a year.

Do you have any makeup saving top tips? I'd love to hear them!

Until next time,


  1. Wow!!! What an eye opener... I wear my mascara more or less every day and it's expensive and lasts so long. I didn't know that is could carry that much bacteria. I'm shocked!!! Thank you for letting us know ! xxx

  2. Woow I needed this post, I have never thought about this! This is such a good blog post, thank you for sharing! xx


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